Knowledge CenterIdeas on product
Ideas on product
design that ships.
Field notes from the studio on design, UX, AI and the craft of building products people actually choose.
Field notes from the studio on design, UX, AI and the craft of building products people actually choose.
Product DesignUsers decide whether to trust your product before they read a single word. Here is how to win that split-second judgment by design.
·May 28, 2026·6 min readUXMost churn happens before the aha moment. A look at why onboarding fails silently and how to design the first run for momentum.
·May 19, 2026·5 min readAI & DesignAI can generate a hundred directions in minutes. It cannot tell you which one is right. Here is where we let it run and where we do not.
·May 9, 2026·7 min readDesign SystemsA system should make shipping faster, not turn every change into a committee. How to build one that stays useful as the product grows.
·Apr 30, 2026·6 min readProcessHourly billing rewards slowness and fixed bids punish change. Why a subscription model lines up incentives for everyone.
·Apr 18, 2026·5 min readProcessA behind-the-scenes look at the phased process we use to take a product from a first conversation to files your engineers can build.
·Apr 4, 2026·6 min readYou will talk to the founders, not a sales rep. Both are designers and business owners, so you get product craft and business sense in one conversation.